The race for mergers and acquisitions has lead Yahoo to take a stand for itself. The search giant bought Associate Content, an online company that commissions and publishes different articles from its network of over 300,000+ freelance writers.
So what was the sole reason behind this smart move? Well, being an expert in Search Engine Optimization, I’d say that Yahoo was in need of a facelift that would allow more traffic to be generated for the website. Since, articles and original content is a great way of redirecting viewers to a website, so Yahoo just went all gooey on Associate Content.
Carol Bartz – Yahoo CEO said that he is happy for his company after the acquisition of Associate Content and through this move; they plan on providing users with quality content and serve different companies out there, with new modes of online advertising.
Associate Content was founded in year 2004 and since then, almost 16 million unique monthly visitors and editorial staff members, review over 50,000 articles, images, videos, audio and various clips.
On the other side, we have AOL and its bunch of loonies who are trying to maintain their impression. We already know that AOL doesn’t have a lot of revenue in comparison to Yahoo and the Goliath known as – Google, but it seems like Tim Armstrong (CEO – AOL) hasn’t decided to give up yet.
He is putting up a fight by hiring his own staff members and new board of editors to produce original content, which will help AOL in attracting traffic and maintain the balance of a sputtering revenue percentile.
A click piece stated that Armstrong co- founded Associated content– and now has created seed.com at aol—–so it
looks like yahoo is simply following aol’s lead in the content space