Reports have leaked out from alleged Apple insiders that say Verizon’s iPhone sales were not as good as they or Apple had hoped for. An alleged Apple insider reveals that Verizon’s first week with the iPhone didn’t perform as well as either company hoped.
An Apple source was said to have told media that during Verizon’s first week of iPhone sales that the numbers were not impressive. The amount of sales didn’t add up to either Apple or Verizon’s expectations. The following numbers are the results of the combined Apple stores that first week and are thought to be from stores from some very important Apple stores, possible in New York, San Francisco or Boston. The results compare Verizon versus AT&T sales.
- Thursday: Verizon – 909, AT&T – 539
- Friday: Verizon – 916, AT&T – 680
- Saturday: Verizon – 660, AT&T – 471
- Sunday: Verizon – 796, AT&T – 701
- Monday: Verizon – 711, AT&T – 618
By Sunday it appears that Verizon’s head start over AT&T went bye bye when AT&T sales got closer to Verizon’s. The sales in brick and mortar stores seemed less pronounced, but Verizon attributed that to the extreme volume of the online pre-orders. The online pre-orders were extremely impressive, breaking a Verizon record, yet still didn’t equal what they and Apple had predicted. This was said despite the fact the orders totaled more than 550,000 units.
Just who did purchase these phones? Reports say that 30 percent used Android based phones, 25 percent used Blackberry phones, 14 percent were AT&T iPhone customers, and the other sales were attributed to either customers who didn’t want
It would also seem that many iPhone customers are keeping AT&T as their carrier. Some Apple customers are holding out for the iPhone 5, expected out this summer. AT&T is also wooing customers with offers of free mobile minutes between all carriers, a possible unlimited data plan, and lots of free rollover minutes for their iPhone users.
Of course, there is still that $200 fee to break a contract, which most people try to avoid.
This comparison of Verizon iPhone’s first week of sales to those of AT&T’s, while interesting, don’t really show an accurate comparison since demand was naturally higher, having never been sold by Verizon before.
Perhaps too, a launch of an Apple product may have been hyped up too much and no one was paying attention. The Verizon iPhone got to similar levels of interest to the White iPhone like levels of buildup and that is actually a difficult thing to live up to. Perhaps too, that is how Verizon was able to handle the added traffic as well as they did.
